Resume

Top-level trendsetting designer. Key contributor to fashion direction for the “definitive” Motocross brand. Hands-on, senior-level designer with proven experience in innovative management and strategic leadership. Function as a key member of a senior design team in focusing corporate direction.

Experience:

Fox Racing Irvine, CA (2019 - )

Design Manager

Design Manager for Mountain Bike apparel, representing 30% of the total volume. Approximately $60 Million.

Design Manager for Fox Racings Mountain Bike category. Develop concepts and creative strategies that fulfill the objectives of the category, brand concepts, and briefs. Collaborate with Product Marketing teams to ensure holistic storytelling. Collaborate with cross-functional team members to ensure consumer and brand focus.
Research, apply, and test new fabric, coating, and protection technologies for the Mountain Bike category.
Research, develop, and implement recycled and sustainable alternatives for Mountain Bike apparel.
Work closely with junior designers to translate seasonal concepts and colors to product lines. Identify problems, develop solutions, and seek innovative approaches to the development of Mountain Bike apparel.
Established effective interaction between Product Marketing, Product Development, and technical design teams to build focus and direction for the Mountain Bike category. Track the sales of my categories to aid in the creation of SKU counts for upcoming seasons.
Create seasonal color and trend direction for the Mountain Bike category.
Create seasonal SMU’s for MTB races and special events.
Manage proto request handoffs and product development timelines.
Attend fit and proto review sessions; make revisions to artwork and technical call outs (design tech packages).
SKU planning and building with the Mountain Bike product marketing team at the beginning of each season.
Manage the Mountain Bike Design calendar. Working with the Product Marketing, Product development and Production to plan and manage all key due dates.

Reebok Boston, MA (2015 – 2019)

Senior Apparel Designer/ Manager

Sr. Designer for Men’s & Women’s Training apparel, representing approximately 35% of total apparel volume.

Design Manager for the Training category Reebok/ Adidas Group.
Conceptualize, research, and apply new technologies to the training apparel category.
Research market competitors and trends within Performance/ Lifestyle apparel as well as combat sports.
Mentored and trained junior designers in illustrator and Lotta 3d software.
Fostered effective and efficient communication between Product Marketing, Product Development, and technical design teams.
Create seasonal color and trend direction for the training team.
Identify solutions and resolve costing/ margin issues.
Attend fit and proto review sessions; make revisions to artwork and technical call outs (design tech packages).
Plan and execute SKU planning and building with the men's product marketing team at the beginning of each season.
Manage the men’s Training Design calendar. Working with the Product Marketing, Product development, Production and design team to plan and manage all key due dates of the design calendar.

Zumiez inc. Everett, WA (2007 – 2015)
Senior Designer

Sr. Design and product development for Young Men’s apparel over multiple brands including Empyre, Dravus, Aperture snow and Freeworld, representing approximately 45% of total men’s volume.

Sr. Design and product development for the entire men’s Private Label snow program under the Empyre and Aperture brands. Establishing seasonal trend and color direction. This is full technical outerwear sitting with snow specific labels like 686, Analog and Thirtytwo. Seasonal trips to China and Korea to develop specialty snow fabrics.
Conceptualized and executed Dravus as a new Private Label brand accounting for 25% of the Private Label mix under multiple categories. These categories include casual jackets, cotton fleece, and casual pants. Oversaw and directed an internal team to launch the brand in Zumiez stores.
Frequent denim development trips to Mexico and China to develop the men’s Private Label denim program. Selected base cloth as well as directly oversaw all wash and finishing processes for Empyre, Dravus, and Freeworld denim programs. Had increased the total Private label denim business by 38% since 2007.
Provided fabric, color, and design direction for Casual jackets, cotton fleece, bonded fleece, casual pants, and denim across all men’s Private Label brands. Worked directly with overseas vendors on costing, construction and fit.
Create seasonal color and trend direction for the men’s private label team.
SKU planning with the men's buying team at the beginning of each season.
Manage the men’s Private Label Design calendar. Working with the buying, Product development, Production and design team to plan and manage all key due dates of the design calendar.

Mervyn’s, Hayward, CA (2003 – 2007)
Senior Designer

Design and product development management for Young Men’s apparel over multiple brands: Sideout, Cheetah and High Sierra, representing approximately 25% of total private label volume.

Exclusive design and product development for Sideout (fashion-oriented sportswear, and swimwear),
Cheetah (activewear and sportswear apparel).
Provide direction in upgrading the fashion image of all classifications through improved quality, fabric, and trim.
Assisted in updating and implementing consistent quality standards, brand profile, and identity.
Executed the product development and merchandising plans of extensive product ranges from concept to commercialization.
Established effective interaction between buyers, product development, and technical design teams to build focus and direction for private label brands.
Shop the domestic and international markets for trends; attend all major trade shows.
Review color and trend services, establish seasonal color and trend palettes.

THE NORTH FACE, San Leandro, CA (2001 – 2003)
Apparel

Recruited by one of the ski/ snowboard industry’s largest producers of apparel and hardware to create Graphic Tee Shirt Designs and apparel.

Implemented consistent graphic quality standards, brand profile and identity.
Transformed graphic presentations throughout the product line for catalogs and collateral material.
Identified market needs, developed concepts and took business from the idea stage to profitability.
Executed the conceptualization, creative direction, and product development of graphic tee shirt lines.
Participated in the design and product development of special make up projects for the New York Market.
Researched, analyzed, and reported on graphic trends in the retail marketplace.
Shopped the market for trends.