Columbia Sportswear SP2024 “FLOW”

It’s inspired by the literal flow of Oregon waters and the birth of our brand.

Two sides of the same experience, FLOW tells the story of effortless action.

Both a voyage to reach a peak mindset of achievement, and one of pure ease and well being.

This FLOW brings us closer to ourselves, each other and to nature,  in product you can trust…

… no forcing or holding back.